
Project
Celje:
The City
of Counts
CLIENT
Celeia Celje Institute for Cultural Events and Tourism
A city where antiquity, the mysterious Middle Ages, and fresh modernity converge. The comprehensive visual identity of the destination and development strategy weave together the story of the famous Counts of Celje and the vibrant cultural pulse of the city.
Development and Promotion of
the City of Counts
Comprehensive visual identity, story, and branding for the city destination of Celje – City of Counts, including the design of all communication and promotion elements for 2018-2019.
STRATEGY FOR TOURISM DEVELOPMENT AND MARKETING IN THE CITY OF CELJE
A New Era of Celje Tourism Under the Stars.
VISION
Celje, the City of Counts, is a recognizable destination in Slovenia and Europe for leisure and business city breaks, offering high-added-value experiences in its old town center and green hinterland.
CAMPAIGN WITH A PHOTO STORY
COME EXPERIENCE THE COUNTS IN CELJE
A nationwide activation campaign inviting visitors to experience the life of the famous Counts of Celje.
Celje is a city of counts that has always stood at the crossroads of important routes. It hides a treasure trove of history from the times of ancient Celeia and the Middle Ages. Mix with the people of Celje, who are proud of their city.



