National Digital Campaign and Socially Responsible Initiative with Digital Pledge Signing.

 

Becoming a Bee Guardian involves simple yet crucial actions. At home, you can mark a bee picnic area and inform passersby about why you mow the lawn less frequently. Food and water are essential for bees, pollination, and global food production in spring and summer. The social responsibility campaign features a poster activation on Ajdovščina square, inviting people to nurture blooming spots and commit to bee protection, an initiative developed by Agency Nea Culpa and The Carniolan Bee House.

 

Yellow Signs for Bee Picnic Areas

The main activation on TAM-TAM city posters encourages passersby to take down or create their own signage for bee picnic areas with playful messages. By mowing less often in the summer, we help preserve natural habitats and give plants more time to bloom and produce pollen and nectar, which are crucial for bee nutrition. Plants also have time to produce seeds, which are fundamental for the upcoming season.