Project
ALPINE AIR. CITY FLAIR.
CLIENT
Tourism and Culture Institute Kranj
This is the story of Kranj, the City on the Rock.
The communication campaign for Destination Kranj, the capital of Gorenjska, blends modernity with tradition and urban life with alpine air from the countryside.
Kranj, European Destination of Excellence 2023
In Kranj, the city flirts with nature, where majestic two-thousand-meter peaks and the canyon of the Kokra River flow just below the historic core. Locals and visitors enjoy the outdoors during the Festive Summer. In the tunnels under Old Kranj, the SOS Proteus info center is dedicated to the protection and preservation of the Proteus. In Kranj, we established and developed a communication platform that highlights the coexistence of urban and alpine elements: ALPINE AIR and CITY FLAIR.
The city on the rock, embraced by two rivers, boasts a 6,000-year history. Care for nature and cultural heritage is as omnipresent as Kranj’s stubbornness. Destination Kranj proudly holds the Platinum Green Certificate of the Slovenian Tourism Scheme and the title of European Destination of Excellence 2023.
In recent seasons, we have created integrated communications based on duality and the play of contrasts. This was reinforced with the photo-story Alpine Air, City Flair. This story of charming duality or humorously expressed contrasts communicates the advantages of the Kranj brand as a tourist destination. These advantages are complemented in communication by the titles EDEN and SLOVENIA GREEN PLATINUM.
Visitors can look forward to a city weekend with alpine air or alpine holidays with city flair in Kranj.
