Project
Creative Hub
Center Rog
CLIENT
Public Institution
Center Rog
Communication activities and advertising campaigns for the opening of Center Rog, the largest creative hub in Slovenia and the region.
Ignite Ideas into Products.
Head to Rog.
For the opening of Center Rog, we designed an integrated communication strategy for digital presence, print materials, and outdoor advertising. In collaboration with designer Nejc Prah, our communication tools received the prestigious BRUMEN award.
FROM FACTORY TO CREATIVE HUB WHERE YOU CAN CRAFT EVERYTHING YOURSELF
Today, Ljubljana's largest industrial and technical heritage has been transformed into a creative hub with 9 production labs where you can turn any idea into a product, either on your own or with the help of mentors. In the communication platform we developed, we stayed true to the "pedalling the bike" theme, as the Rog factory produced famous bicycles for over 50 years. For the opening, we created posters, digital boards, LPP buses, and a digital campaign. After the first year of operation, in collaboration with Center Rog and Tourism Ljubljana, we developed 2 experiences for international visitors in the textile and culinary labs.