Welcome to Slovenia’s cultural route

In 2024 and 2025, we worked with the GO! 2025 Public Institute as the lead strategic partner for connecting the cultural, creative and tourism sectors, as well as for developing and promoting the programme and visitor offer of the European Capital of Culture.

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A strategy for unlocking the tourism potential and promoting the cross-sectoral platform

Together, we developed a cross-sectoral partnership strategy and created promotional materials, programme packages and display stands for information points, accommodation providers and restaurants, highlighting the programme’s key events and experiences. To support the successful presentation of the GO! 2025 European Capital of Culture in Slovenia and international markets, we developed a series of coordinated promotional materials with a consistent editorial and visual identity.

 

To help visitors navigate the cross-border area and discover its cultural infrastructure, we created the multilingual GO! MAP, featuring the main visitor attractions in Nova Gorica and Gorizia that were open during the European Capital of Culture year.

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​GO! INFO points and promotional display stands

We designed and produced a promotional display stand for GO! INFO points, which can be used by tourism providers, tourist information centres and other partners. The stands are available free of charge to all partners working with the GO! 2025 Public Institute or the Nova Gorica and Vipava Valley destination.