Festive Kranj: in, above and under the city

Our new photo and video story will soon be released. Its heroines are two women from Kranj: Eva and Zala, a music teacher and her daughter. Five years after we last created promotional photographs featuring Eva and her family, the two of them are now enjoying a city date of their own. So much happens along the way that you may find it hard to believe – unless you come and experience Summer in Kranj for yourself.

 

Creative director Neja Petek, director Jaša Koceli, director of photography Tadej Bavdek, photographer Jan Čermelj and project manager Tanja Gruden, together with the wider team, created a video story presenting Kranj as an ideal city for discovery, enjoyment and cultural events throughout the year.

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Kranj’s trio of urban experiences

Do you know Kranj’s most famous trio?

1. The tunnels beneath Kranj’s old town, home to the unique SOS Proteus Centre, where a third generation of scientists now studies and interprets the life of the olm.

2. The bell tower of the Church of St Cantianus, offering views not only across the city and the green canyon of the Kokra River beneath the historic centre, but also towards all three of Slovenia’s Alpine mountain ranges.

3. The cabinet of inventor Janez Puhar, a global pioneer of photography who created what is now considered the world’s first selfie using a camera obscura. The rest is history.

 

All three urban experiences are available every day.

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Alpine Air. City Flair.​ 

The story builds on several years of communication and on the promotional slogan Alpine Air. City Flair., which positions Kranj as a city of urban experiences and the leading cultural events in the Gorenjska region, while also presenting it as an ideal starting point for outdoor adventures. Through imagery and storytelling, we want to show just how close and accessible Kranj’s experiences are, all located only a few steps apart.