Project
VIBRANT CREATIVITY
WITH THE MOST INSPIRATION PER SQUARE METRE
CLIENT
Ljubljana Tourism
Could Ljubljana become the city with the most creativity per square metre? It can – and it will. This is the vision set out in the Strategic Guidelines for Cultural Tourism and Events in Ljubljana, which we developed together with a broad cross-sectoral group of representatives from Ljubljana’s tourism and cultural institutions – partners we have been connecting for more than a decade.
A vibrant creative world of patterns, colours, materials and inspiration
In collaboration with Ljubljana Tourism, we developed Creative Ljubljana, a family of creative experiences where visitors can meet artists and creatives, step behind the scenes of their creative process and, over a cup of coffee in their studio, create a one-of-a-kind piece to take home.
Featuring six prominent figures from Ljubljana’s creative scene, these new-generation experiences invite curious urban explorers from around the world to discover the city through creativity, explains Petra Goneli, our project manager and one of the co-creators of the experiences.
During the development process, we visited numerous artists, creatives and designers and established a network of experiences regularly available to both domestic and international visitors. Together with the hosts, we shaped the dramaturgy and structure of each experience, while always preserving their individual character, authenticity and creative vision.
Creative Ljubljana came to life as a shared product – a family of vibrant creative experiences connecting contemporary art, design and innovative creative techniques.
