Project
GOLDEN LAŠKO
CLIENT
STIK Laško
The Golden Laško summer and autumn campaign invited visitors to discover golden thermal waters once enjoyed by the ancient Romans, authentic golden flavours and inspiring views. From water adventures beneath the glass dome of Thermana Laško to wellness rituals at Rimske terme, Slovenia’s only Adults Only spa.
A Golden Laško summer with all the stars of relaxation
From the Michelin star of acclaimed chef Marko Pavčnik to green hiking and cycling trails. In cooperation with STIK Laško, Thermana Laško and Rimske terme, we developed an integrated communication campaign presenting Laško as a destination for a five-star golden break.
In Laško, summer carries the scent of honey, fresh air and thermal water flowing from deep underground, bringing relaxation and renewed energy. Every experience has its lucky star – once beneath the glass dome, another time under the starry sky.
Discover Laško, where two natural spas stand along an ancient Roman road and where green trails, authentic flavours, experiences and events add a golden glow to summer. Come to Laško for a five-star summer break. Across the summer and autumn seasons, we addressed Slovenian and international visitors through a digital campaign and a shared editorial calendar featuring golden stories, experiences and recommendations.
Golden Laško offers all the stars of relaxation and a five-star break for every generation.
